DISTURBING LONDON NEW SMART CAR COLLABORATION
In what is the next move to take Disturbing London to the next level and continue to push the company as an all-round lifestyle brand, Disturbing London has launched a new brand partnership with Smart Car.
Having started off as a record label which launched the career of Grime star Tinie Tempah, Disturbing London has since gone on to receive massive success over the years. From launching a fashion line, music events, talent management to its brand partnerships with the likes of Nike and Selfridges, Smart it’s the newest addition to that list.
After a longstanding relationship with Smart Car Disturbing London partnership with this brand has only solidified. The pair have created two luxury Brabus Fortwo models that were launched on July 12th with prices starting at £15,895 on-the-road.
The Cars were designed with the assistance of London Designer Oliver Spencer from the world of architecture and London’s subcultures to create these unisex rose gold and matte-black models, which are available as either a coupe or convertible.
Speaking to Music Week on the collabortaion Sandy Cheema, Disturbing London’s senior product manager said “we have been able to work alongside Smart to create a car that embodies everything that Disturbing London stands for. Everything from the matte finish through to the small Disturbing London logo accents have been tirelessly explored to ensure the final product is something that we are will resonate with our audience. I can’t wait to see these on the roads”.
Dumi Oburota founder of Disturbing London and Tinie Tempah’s long standing manager spoke of the collaboration to British GQ “When I was thinking of the concept of the design I worked out how millennials perceive and consume luxury and realised that a new luxe had evolved. I took inspiration from some of the oldest luxury brands and artisan way of working, with the focus on exceptional craftsmanship and painstaking attention to detail. I wanted to bring this to an audience galvanised by exclusivity, limited runs and nomadic lifestyle. This is how the new luxe is perceived, it is muted, it is exclusive, it is complex but simple – it is ‘simplexity’.”
No doubut this partnership is another win for the Disturbing London empire. They have continuously continued to pave the way from a small record label out of London to the lifestyle brand. We can’t wait to see what they do next.