STORMZY TEAMS UP WITH ADIDAS AND JD SPORTS WITH NEW CLOTHING LINE
The year of Stormzy is continuing as the Grime artist has announced his new campaign with Adidas EQT x JD Sports. Ever since the release of his debut album earlier this year Stormzy has been taking the stage everywhere playing shows across the UK, America and even Australia. And just when you thought he was slowing down he has only gone and released a clothing line with Adidas and JD Sport.
The line will be part of Adidas’s EQT line and will feature sneakers, tee’s and hoodies and will be sold exclusively at JD Sports. It will aim to bring that South London feel Stormzy so clearly represents.
Speaking on the collaboration Stormzy has said “I’m proper proud to front the new Adidas and JD Sports campaign. I grew up wearing Adidas and copping new clothes from JD Sports so they both hold a lot of meaning for me”.
Stormzy has been an artist that has really shifted the perception and recognition of grime in the last year. Having had one of the most successful UK albums this year as well as being up for a Mercury Award he has carried a truthful and no nonsense approach to Grime which is clear in his music.
As well carrying this in his personality this collab I’m sure will bring that Stormzy authentic feel and touch to the EQT line.The line is said to drop in Septemeber so until then we have to patiently wait to get our hands on the collection.